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Within legal services, brand strategy has become a growth engine.

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Potential referrals start online. They don’t always know your firm’s name — but they do know what they need. That’s where directories like Google Business come in. These sites show up in search.

Search engine optimisation is a foundation of online promotion. By optimising practice area pages with relevant keywords, firms can increase exposure in Google. regional optimisation is highly important for legal practices serving local clients.